Most nonprofits know the importance of having an online presence. But just simply being online is not enough. It is about maintaining that online presence. Social media sites are a great way to stay in touch with your audience and to receive real-time feedback. However, social media does not tell your audience basic information about your organization. This information would best be placed on a website.
Having an effective website is essential to the traffic a nonprofit can generate online. There are several elements to consider when creating a website.
Organization and Navigation
The organization and navigation of a website can be the deciding factor between someone donating to your nonprofit or not. A visitor should be able to navigate your website from one page to another with as few clicks as possible. It is also extremely important for visitors to find what they are looking for with minimal confusion. This means clear heading and subtitles which I will explain later in this post. Investing the time and resources in making sure your website is up-to-date and all of the information is accurate would most definitely be beneficial to your organization. Navigation should be as minimal as possible
The content of your website should be concise and easy to comprehend. Potential donors or volunteers will visit your website to find out more information about your organization and your employees. The content must also be organized and well-written. As an organization you want to attract potential donors of all interests and backgrounds, but you also want to portray professionalism. Finally, the content should also have a clear message. All text should follow the appropriate headings and subheadings.
The content of a website is important, but the visuals are equally if not more important. The benefit to having a website enables people to see what your organization is doing. Bright colors or flashing animated icons are distracting and hard to read. You should also consider the contrast between background and text colors. When deciding on the designs of your website think about who your target audience(s) is/are and how you want to portray your organization. You also want to make sure you keep the design up-to-date. Most importantly, at no time should there be a page that is inactive.
Overall, web sites are worth the investment. They help lay the foundation for a nonprofits overall marketing efforts.